Facebook takeaway press release

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Bullet points are also helpful as they help journalists pick out pertinent information quickly. Including stats or figures is also a good idea as facts and figures are popular in the media and help to convey a message to an audience quickly. This example from Meta uses ‘Key Takeaways’ to provide media with the most important points quickly.

Another example below was to announce DMI’s partner germany phone number list ship with Neil Patel Digital in the creation of a new Search Marketing course. As you can see the opening paragraph focuses on the partnership itself and shows the benefit of it ‘building people’s careers’ followed by quotes from both parties.

DMI and Neil Patel press release
Include a quote
As touched on in the point above, you should include a quote in your press release. This will allow you to outline the reason/s behind your announcement and its importance to your audience and company.




If you do not have a PR representative, then choose an individual in the business that’s best placed to speak about the content of your release. It could be worth getting media training for relevant staff so they know how to respond to and speak with the media.