Everything you need to know about sales strategy

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What are your business goals? How will you achieve them?

These are the questions you ask yourself all the time, whether you're just starting your business or have been running it for years. To do this, it's important to establish an inbound sales strategy .

What is a sales strategy? What are its advantages for companies? And how to vp manufacturing production email list establish an effective sales strategy?

In this guide we explain the basics of developing a sales strategy.

We'll cover all aspects of it while giving you practical advice, from defining your goals to creating a roadmap to achieve them.

Let's get started.

What is a sales strategy?
By definition, a sales strategy is a set of decisions and actions aimed at achieving the commercial objectives set by a company.

This concept must be distinguished from the “business plan” which is used to designate the sales planning file that you must prepare when you want to start a business.

A sales strategy allows you to determine the actions to be implemented to attract and achieve customer loyalty, as well as to sell your products or services.

It deals with internal factors of the company such as:

Human resources (especially in the sales department)
The budget allocated to sales prospecting
The efforts made in marketing and communication
The client portfolio
The company's sales performance history
etc

It also examines factors external to the company - the environment - such as:

The competition
Economic conditions (purchasing power, growth, legal framework, etc.)
Seasonality
Your target audience and their behavior
etc
In essence, the sales strategy is both a retrospective of what has been done, but also - and above all - a projection of what must be done in the next period.

Therefore, to be effective, the sales strategy must answer the following questions:

What are my business goals?
Who is my target market?
What actions should I take to achieve my goals?
What indicators should I follow to know if my actions are effective?
When and how should I adjust my sales strategy?
Implementing a sales strategy is therefore crucial for any company that wants to grow sustainably.

Without a clearly defined strategy, it is very difficult, if not impossible, to achieve your sales objectives in your sector of activity.