What is Email automation and how to use it?

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As a salesperson, you know that it can take you hours to craft personalized emails for each of your leads. Email automation will be a great help in your sales process.

Email automation software will allow you to quickly create segmented mailing lists based on customer data.

This way, you can measure performance metrics such as open rates, clicks, email deliverability , conversions, etc.

And it will also save you more time for other tasks you may have, such as closing deals.

What is email automation? What are its main benefits? How to create the best email automation process?

This post will not only explain to you what email automation is and why you should invest vp safety email list in such a process, but will also show you best practices and 6 use cases. We will also give you automated email system tips.

In addition, we will discuss the email automation tools currently available.

Email automation What is it?
By definition, email automation is a process that allows you to automatically send emails to a mass list of recipients, based on triggers and sequences.

Depending on where your leads are in your sales funnel, you won't send the same types of emails.

There are two different types of email automation processes:

Email automation for marketing purposes;
Email automation for sales purposes.
Email automation for marketing
Email marketing automation is primarily used to nurture your leads .

Once you've identified your marketing leads, your goal is to get them sales-ready so they can continue moving through the funnel.


With LaGrowthMachine, you can check the results of your email campaign live
To do this, you can set up automated email campaigns that distribute educational content.

This will help you warm them up and increase your conversion rate.

Depending on the tool you use, these automated emails may be sent in response to a specific action taken by the recipient , such as subscribing to a newsletter, reading a blog post, or clicking from an email link.

Email automation for sales
In B2B, when using email automation for sales purposes, you want to establish a personal and direct connection with your prospects.

As a result, there are subcategories of automated sales emails:

Automated cold emails (for non-marketing leads);
Automated sales pitch emails (for leads that do come from marketing);
Automated follow-up emails;
Automated closing emails.
On the latter: At LaGrowthMachine, we strongly believe in sales automation as it is a great way to generate more leads while saving a lot of time.

However, it should only be used to create a conversation with a lot of people, and not so much for the end of your funnel.

Since the closing part is perhaps the most important of all, you should take the time to do it manually for each of your leads to optimize your conversion rate.