How to qualify a lead?
Posted: Sat Jan 25, 2025 5:07 am
Now that we know what lead qualification is and why it is important, it is important to know how to rate it.
We can qualify our leads based on these four steps:
Define the profile of your ideal client
The first step is to establish your ideal customer . This involves creating a “persona” and australia school email list assigning factors such as age, location, position in the company, salary, pain points, etc.
Once you identify your ideal customer, you will be in a better position to qualify leads.
Identify your leads
The next step is to identify your leads.
You can do this by having them fill out forms on your website, sending them exclusive offers, webinar invitations, etc.
We have several guides related to lead generation that you can check out if you want more information.
Research and evaluate your leads
Once you have a list of leads, it's time to evaluate them. This involves researching them to see if they meet your ideal customer criteria.
There are several ways to do this research, most of which involve automation. You can also do it manually by contacting the lead and asking them the necessary questions. The goal is to identify which businesses are worth pursuing and which are not.
Useful tip
You can use LaGrowthMachine's lead enrichment feature to automatically provide accurate data about each of your leads. This can save you a lot of time and energy in the long run.
Apply a lead scoring
Finally, it's time to perform lead scoring. This involves assigning a numerical score to leads based on their level of interaction with us.
For example, a lead who has viewed the pricing section of your website multiple times is likely to be further along in their purchasing journey than one who has entered your website for the first time. In this example, the first lead would score higher than the second.
Useful tip
We will divide leads into cold, warm and hot categories. Cold leads are those who have not shown any interest and are very unlikely to convert. Warm leads are those who have shown some interest but are not yet ready to buy. Hot leads are those who are ready to buy and just need a little nudge.
Once you've scored your leads, you can prioritize them and start working to convert them into customers, even by applying predictive lead scoring.
TheGrowthMachine skips all these steps, allowing you to generate SQL directly.
We suggest generating leads precisely with LinkedIn Sales Navigator, and then accessing contact data through LaGrowthMachine.
With this data, you will find it easy to run automated multi-channel lead generation campaigns to generate a continuous stream of leads.
As an example, here is one of our multi-channel cold prospecting campaigns:
stats
Of the 552 cold leads contacted, 318 showed interest and interacted with us, with a response rate of almost 60%.
We can qualify our leads based on these four steps:
Define the profile of your ideal client
The first step is to establish your ideal customer . This involves creating a “persona” and australia school email list assigning factors such as age, location, position in the company, salary, pain points, etc.
Once you identify your ideal customer, you will be in a better position to qualify leads.
Identify your leads
The next step is to identify your leads.
You can do this by having them fill out forms on your website, sending them exclusive offers, webinar invitations, etc.
We have several guides related to lead generation that you can check out if you want more information.
Research and evaluate your leads
Once you have a list of leads, it's time to evaluate them. This involves researching them to see if they meet your ideal customer criteria.
There are several ways to do this research, most of which involve automation. You can also do it manually by contacting the lead and asking them the necessary questions. The goal is to identify which businesses are worth pursuing and which are not.
Useful tip
You can use LaGrowthMachine's lead enrichment feature to automatically provide accurate data about each of your leads. This can save you a lot of time and energy in the long run.
Apply a lead scoring
Finally, it's time to perform lead scoring. This involves assigning a numerical score to leads based on their level of interaction with us.
For example, a lead who has viewed the pricing section of your website multiple times is likely to be further along in their purchasing journey than one who has entered your website for the first time. In this example, the first lead would score higher than the second.
Useful tip
We will divide leads into cold, warm and hot categories. Cold leads are those who have not shown any interest and are very unlikely to convert. Warm leads are those who have shown some interest but are not yet ready to buy. Hot leads are those who are ready to buy and just need a little nudge.
Once you've scored your leads, you can prioritize them and start working to convert them into customers, even by applying predictive lead scoring.
TheGrowthMachine skips all these steps, allowing you to generate SQL directly.
We suggest generating leads precisely with LinkedIn Sales Navigator, and then accessing contact data through LaGrowthMachine.
With this data, you will find it easy to run automated multi-channel lead generation campaigns to generate a continuous stream of leads.
As an example, here is one of our multi-channel cold prospecting campaigns:
stats
Of the 552 cold leads contacted, 318 showed interest and interacted with us, with a response rate of almost 60%.