More effective than a classic email or a simple connection request, LinkedIn InMail is a tool that can only be accessed by subscribing to LinkedIn Premium.
InMail allows you to send messages (DMs) directly to other LinkedIn members. It can board members email list also be a powerful tool for networking and building relationships with people in your industry.
What is LinkedIn InMail? Why is it necessary? And how to write a great InMail?
All of these questions will be answered by Benajo, along with examples of InMails that you can use as inspiration for your own.
Let's see it.
What is LinkedIn InMail?
An InMail is a LinkedIn message that you can send to another member of your network with whom you are not connected.
The recipient receives it as an email notification, as well as in their LinkedIn inbox.
InMails work with the paid version of LinkedIn. You can purchase credits in packs of 10, 20, or 40, and each InMail you send will consume one credit.
Depending on your subscription, here are the monthly limits based on the type of LinkedIn Premium account you choose:
Premium Career: 5
LinkedIn Premium Business : 15
Sales Navigator: 20
Recruiter Lite : 30
Sales Navigator Teams: 30
Sales Navigator Enterprise: 50
Recruiter Professional: 100
Corporate Recruiter: 150
Useful tip
LinkedIn offers some free trial InMails so you can test out this feature and see how it works.
But beware, this trial expires after 7 days. Also, when you send an InMail, the recipient has the option to reply or ignore it. If they choose to ignore it, you will not get that InMail credit back.
What is the benefit of LinkedIn InMail?
LinkedIn InMail is a great way to connect with someone you might not otherwise connect with.
For example, let's say you want to contact the CEO of a company you're interested in working for.
You are not connected to that person on LinkedIn and no one in your network can introduce you.
You could send this person an InMail and hope they respond. The chances are slim, but it's worth a try!
Premium subscription to get LinkedIn InMail credits
If, on the other hand, you are looking to get in touch with profiles similar to your buyer persona, then InMail is the solution for you. Here are some other advantages:
The ability to contact anyone: With InMails, you can send a direct message to any LinkedIn user. You can write to third-level contacts (no one in common) without needing a prior connection request.
More effective than a traditional email: An InMail allows you to be more precise when targeting a lead, increasing your visibility. According to LinkedIn , an InMail is 2.6 times more effective than an email or a phone call.
Available InMails Metrics : By monitoring the effectiveness of the messages you send, you can optimize your content. We'll detail how to do this in the next paragraph.
InMail Reward Credits : You'll receive an InMail credit for every message you send that is responded to within 90 days.
LinkedIn Pulse: The LinkedIn blog linked to your personal profile. This feature will allow you to write and publish your own articles on this social network.
InMail has many advantages, but with LaGrowthMachine we offer you a more effective approach: You will have the possibility to send your message in two steps.
In the first step, visit your lead's profile to encourage them to take action.
In the second step, it sends you an invitation to connect (you can add a note to it).
You can then send a message and follow up as necessary via direct messages.
This approach is much more personal and produces better results, plus you can