These and other questions arise when companies are already at a stage of business and market maturity and are fully aware of the importance of investing in Marketing and Communication as a factor of success rather than risk. The strategy and positioning in this area depend on each company's vision. However, the analysis of external consultancy, whether in whole or in part, is normally associated with four factors:
Specialized service
Budget limitations
Lack of time
Market fluctuations
The study on the portal “The CMO Survey.org” reflects the thailand number for whatsapp growth of Marketing outsourcing across the board, with particularly positive prospects in B2B, both at the level of services and products. This trend is increasingly adopted because the most valued advantages speak for themselves:
Fully integrated service, with a 360 degree view
Possibility of focusing on supply and business growth
Flexibility and cost savings
In short, we propose some questions that companies should answer and that will influence their decision to outsource:
How important is Marketing and Communication for the company?
Are there internal skills or possibilities to expand the structure?
Is it feasible to support a team with skills and abilities in the various disciplines/channels it covers?
Then another one appears…
How relevant is Marketing and Communication outsourcing focused on the company's sector of activity?