Objective The objective should be clear, moderately attractive, challenging, achievable and resonate with the values of the participants. It can appeal to both intrinsic and extrinsic motivations. Communicate a single objective to maintain focus and avoid overwhelming players with multiple objectives. Rules Rules are essential for guiding recipients toward the goal and encouraging strategic thinking and diverse approaches that improve engagement and equity. Feedback (progression) Feedback in gamified emails increases intrinsic motivation by allowing players to adjust their behavior based on the input received, improving overall engagement and the effectiveness of the gamification strategy.
Character or Narrative Use a coherent namibia telegram number list character or a continuous story to improve the coherence of your games. Allow interactions like feeding or rescuing, which can be tied to your brand narrative or maintained independently. Community Foster a sense of community by comparing player achievements and encouraging social sharing. This creates a sense of belonging and can be highlighted with phrases such as "You did better than of all recipients." Appeal to extrinsic motivation. Discovery/Element of Randomness Introduce elements of randomness and choice, such as different outcomes based on the player's decisions, to increase engagement and maintain curiosity.
Voluntary Participation Please recognize that not all subscribers may want to participate in the game for various reasons. Give them easy options to skip the game and go straight to other content or purchases. Email Marketing Gamification _ Example of a game with all features included (Source: Stripo Email) This example embodies all the characteristics of a successful game: Objective: Test your skills by finding as many words as possible and discovering what Cupid is; rules: Find words arranged vertically or diagonally; Feedback: Every click triggers a reaction.