Apply these five lead generation strategies

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The ultimate goal of every LinkedIn user is to grow their following; not just in volume, but in depth. Hubspot claims that LinkedIn has 3x higher conversion rates than any other major platform.

It's all well and good to have a huge list of contacts, but if those contacts are not relevant and don't bring you any opportunities, then your efforts will be in vain.

Follow these marketing lead generation strategies to discover the most relevant people for you:

Use the 'Advanced' search tool to find customers or prospects interested in your sector.
Use the 'Saved Search' feature to receive alerts about new prospects from your target audience.
Send requests to prospects with a personalized note.
Create a group and develop conversations around the topics that interest your customers.
Create a page where you can post regular updates about yourself or your canadian cto cio email list business (if you don't have one already).
3. Use InMail
InMail is a messaging feature that allows LinkedIn members to connect with other members, even if they don't know each other. It's the most effective way to get in touch with users you don't already have on your list.

InMail has a 10-25% response rate according to Recruiter . So how do you write a message or template that will get the highest response rate? There are a few simple techniques that are easy to implement:

Write directly to the recipient
Keep it short: less than 250 words.
Use an attention-grabbing subject
Start with an interesting introduction or an intriguing question.
End with a clear call to action, such as scheduling a phone call or meeting.
For job seekers, Linkedin InMail offers a one-month trial of Linkedin InMail at no cost. Simply send your resume to a company or business through their job search tool.

To send an InMail message, follow these steps:

Go to the profile of the person you want to contact.
Tap the “More” button at the top of their profile. This will bring up several options; tap “Send InMail” to start writing your note.
Enter your message or template in the input window that appears and press “Send.”