Contact campaigns: Measure and optimize to achieve 30% more conversions
Posted: Sat Jan 25, 2025 5:54 am
When you are an early-stage company (like us at Whaly ), everything is complex: you have few/low resources, you are under great time pressure and, of course, you don't know which are the best campaign strategies to implement.
One thing doesn’t change: outbound is an essential part of your business. When inbound marketing is relatively low (which is often the case in the early stages), it can be the easiest and most effective way to get more leads.
First, you will need to figure out all the classic steps before doing it efficiently like targeting the right people, extracting and validating the emails (which can be done with Linkedin Email Scraper and automatically with LaGrowthMachine ) before getting to the execution part.
In order to know the best performance, in terms of MQL (Marketing Qualified Leads), measuring ceo email list the success of your campaigns can be complicated.
Over time, we've all experimented with different setups, trying to understand which campaigns were generating the best leads over time.
This is a quick look back at our first campaigns, what we experienced, what failed, and most importantly, how measurement allowed us to improve conversion rate by +30% in 10 days!
And how do we do it? Well, a good way to do it is to make the whole cold emailing process as light as possible on 3 points: audience, timeline, messaging. (Discover the best cold email tools here ). And then measure it all.
Find your audience
Maximizing your outbound marketing is all about one key thing: reaching the right audience.
Believe me, everything else is secondary.
If your target audience really needs your product/service, the channel, message and tone will not have as much impact.
When you target the wrong audience (like I did when I first started using LaGrowthMachine ), you damage your brand and waste a lot of resources!
And when someone responds with a simple “I don’t want to receive any more emails from you, please remove my email from your list,” it hurts.
When we (at Whaly) started our first outreach campaigns, we weren't sure about the exact targeting ( ideal customer profile and buyer persona). So we wanted to try a lot of things to help us fine-tune that.
This was a big mistake and a waste of time (and money ).
A good, quick and easy strategy is to test 2 campaigns for a week , with the aim of targeting 2 ICPs (ideal customer profiles = types of companies) and one person.
A good ICP is precise and should include criteria such as number of employees, market/industry, geography, internal organization… that makes your product or services truly relevant. For us, we realized that the % of tech employees was important, as Whaly helps non-technical teams build their analytics by themselves: we save a lot of time for developers and data teams by making business teams autonomous. Thus, we create more value for companies that have few engineering resources or want to focus all of them on product development.
One thing doesn’t change: outbound is an essential part of your business. When inbound marketing is relatively low (which is often the case in the early stages), it can be the easiest and most effective way to get more leads.
First, you will need to figure out all the classic steps before doing it efficiently like targeting the right people, extracting and validating the emails (which can be done with Linkedin Email Scraper and automatically with LaGrowthMachine ) before getting to the execution part.
In order to know the best performance, in terms of MQL (Marketing Qualified Leads), measuring ceo email list the success of your campaigns can be complicated.
Over time, we've all experimented with different setups, trying to understand which campaigns were generating the best leads over time.
This is a quick look back at our first campaigns, what we experienced, what failed, and most importantly, how measurement allowed us to improve conversion rate by +30% in 10 days!
And how do we do it? Well, a good way to do it is to make the whole cold emailing process as light as possible on 3 points: audience, timeline, messaging. (Discover the best cold email tools here ). And then measure it all.
Find your audience
Maximizing your outbound marketing is all about one key thing: reaching the right audience.
Believe me, everything else is secondary.
If your target audience really needs your product/service, the channel, message and tone will not have as much impact.
When you target the wrong audience (like I did when I first started using LaGrowthMachine ), you damage your brand and waste a lot of resources!
And when someone responds with a simple “I don’t want to receive any more emails from you, please remove my email from your list,” it hurts.
When we (at Whaly) started our first outreach campaigns, we weren't sure about the exact targeting ( ideal customer profile and buyer persona). So we wanted to try a lot of things to help us fine-tune that.
This was a big mistake and a waste of time (and money ).
A good, quick and easy strategy is to test 2 campaigns for a week , with the aim of targeting 2 ICPs (ideal customer profiles = types of companies) and one person.
A good ICP is precise and should include criteria such as number of employees, market/industry, geography, internal organization… that makes your product or services truly relevant. For us, we realized that the % of tech employees was important, as Whaly helps non-technical teams build their analytics by themselves: we save a lot of time for developers and data teams by making business teams autonomous. Thus, we create more value for companies that have few engineering resources or want to focus all of them on product development.