Best retention strategies for email marketing campaigns
Posted: Sat Jan 25, 2025 5:58 am
If you want to direct them to an offer, don't dilute it with too many other options. Take tests! Expert Tom Winter Tom Winter Chief Growth Officer (CGO) & Co-founder of SEOwind I adhere to the KISS (Keep It Short and Simple) principle when writing emails. Users usually don't have time to read long emails, and if the structure isn't engaging, they may not even start reading. Therefore, the email should be designed in a way that key information can be captured at a glance.
Expert Stacey Bishop Stacey Bishop Own slovenia telegram number list Media Manager at KURU Footwear Make sure the CTA is above the fold. If a customer has to scroll too far to get to the “Buy Now” button, the interaction is likely to be lower. Make sure to include a link on all images within the email and add alt text. Each email should have only one main CTA and one purpose. Including too much information or multiple CTAs makes conversion difficult.
If you want to present multiple ideas to your clients, consider breaking them up into an email sequence. For example, if you want to show customers the option to buy your best sellers, your new products, and your offers section, create three automated emails and send each one with only one of these options. If the customer converts on the first email, they won't receive the other two, but if they don't convert, you still have the opportunity to introduce them to other products.
Expert Stacey Bishop Stacey Bishop Own slovenia telegram number list Media Manager at KURU Footwear Make sure the CTA is above the fold. If a customer has to scroll too far to get to the “Buy Now” button, the interaction is likely to be lower. Make sure to include a link on all images within the email and add alt text. Each email should have only one main CTA and one purpose. Including too much information or multiple CTAs makes conversion difficult.
If you want to present multiple ideas to your clients, consider breaking them up into an email sequence. For example, if you want to show customers the option to buy your best sellers, your new products, and your offers section, create three automated emails and send each one with only one of these options. If the customer converts on the first email, they won't receive the other two, but if they don't convert, you still have the opportunity to introduce them to other products.