Create strong, attention-grabbing email subject lines
Posted: Sat Jan 25, 2025 6:20 am
What are the key visual elements to include? Let's find out together the best email design practices: The company name and logo are imperative to help subscribers differentiate your marketing emails from those of your competitors; The navigation menu is equally important. Best practices suggest adding main website sections, discounts, store finders; An option to "View in Browser" should also be included. Not all email clients render interactive elements or GIFs correctly, so it's best to be safe.
Although the unsubscribe button is primarily algeria telegram database associated with the footer, some prefer to add it to the header, so you can modify the email however you want. Best Practices for Unsubscribe Button in Header (Source: Spotify Email) Add Email Annotations for Gmail Promo Tab All's fair in love and email marketing strategy, right? Well, Gmail annotations are another tool that comes in handy for your email campaign. While many email marketers want to place their email campaigns on the Inbox tab, the Promotions tab is not the enemy! Offer a sneak peek of what's inside.
Custom images and promotions are right before your email recipients, so consider it a sneak peek. Example of the email in the Promotions tab (Source: Tiffany & Co Email) You may also like gmail-promotions-tab-cover-image Use readable email fonts You may want to experiment with fonts when creating emails. However, some web fonts (we bet you've tried Google's!) are tricky, as mailbox providers may not display them correctly. Arial, Tahoma, Verdana, Trebuchet, Georgia, and the well-known Times New Roman are among the top lists of web-safe fonts.
Although the unsubscribe button is primarily algeria telegram database associated with the footer, some prefer to add it to the header, so you can modify the email however you want. Best Practices for Unsubscribe Button in Header (Source: Spotify Email) Add Email Annotations for Gmail Promo Tab All's fair in love and email marketing strategy, right? Well, Gmail annotations are another tool that comes in handy for your email campaign. While many email marketers want to place their email campaigns on the Inbox tab, the Promotions tab is not the enemy! Offer a sneak peek of what's inside.
Custom images and promotions are right before your email recipients, so consider it a sneak peek. Example of the email in the Promotions tab (Source: Tiffany & Co Email) You may also like gmail-promotions-tab-cover-image Use readable email fonts You may want to experiment with fonts when creating emails. However, some web fonts (we bet you've tried Google's!) are tricky, as mailbox providers may not display them correctly. Arial, Tahoma, Verdana, Trebuchet, Georgia, and the well-known Times New Roman are among the top lists of web-safe fonts.