The concept of Brand Protection is very broad but in general we can say that it consists in the protection of a brand from a legal point of view.
A trademark registration is valid for 10 years and can be renewed before it expires.
However, registering a trademark does not prevent others singapore phone numbers list from using it more or less consciously.
Taking legal action with constant and broad-spectrum monitoring for infringement is the only way to truly protect our brand.
I would like to remind you that beyond the addition of the R for registered or the indication that a brand is registered, there are no preventive actions to protect the brand and therefore every action must be reactive with respect to a violation.
The requirements requested by the law to proceed with registration are three:
Lawfulness
Novelty
Distinctive ability
Each of these characteristics is fundamental but the one that in practice is the most difficult to “respect” is the distinctive capacity.
In fact, often the trademarks that you want to register are composed of words that are too generic and therefore lack the ability to differentiate the trademark.