1. Save my cart pop-ups based on cart content
Adding an item to a cart is an incredibly russian number whatsapp strong signal. As such, creating experiences around this action is a great opportunity to increase ROI in personalization.
One of our favorite techniques in response to adding an item to a cart is a "save your cart" functionality.
For our clients, these campaigns are among the highest converting emails you can send, converting an incredible 22.73% of customers.
We recommend this technique be implemented inside a browse abandonment campaign. If the customer wants to continue shopping or converts on their own, than they won't experience the personalization.
However, if it looks like they are about to navigate away from your site, we can display a simple message, saving them time and ensuring you are able to capture their contact information.
2. Create seasonal offers with dynamic content and merchandizing rules
Many products have high and low seasons.
Creating relevant offers goes beyond looking at averages such as top sellers, and takes into consideration other factors like time of year or particular customer segments.
Examples from Target: using seasonal offerings to increase sales
Target is a master at creating merchandizing rules to override other products.
Below are two screenshots from their home page, taken at different times of the year.
As you can see, the first image is promoting season end sales. Meanwhile, the second image is highlighting an upcoming holiday (Thanksgiving).
3. Increase AOV with personalized bundles based on page viewed
When a customer navigates to a product page, they reveal a number of affinities including product style, category, color, and size.
Web personalization software allows you to combine these product attributes to create personal recommendations. You can take this a step further and create product bundles for your customers.
Examples from Fasion Nova: Creating bundles to increase AOV
Online fashion store Fashion Nova touts it's affordability as a primary benefit.
With each item being priced lower, they need a way to make up lost profit in volume. Since inception, they've implemented a number of successfu strategies to increase average order value (AOV) in their ecommerce store.