Aksi Marsovich
Intergalactic expert
Media-contextual banners
Media-contextual banners will be available in the Direct interface from February 1. Advertisers will have the opportunity to customize banners for specific keywords and audience segments. If anyone doesn't know, the banners look like this:
Advertising in a music player
I have only encountered audio advertising latest phone number database in the Yandex Music service so far. It plays between listening to music tracks, and includes an audio format and a graphic image, like YAN, which pops up at the bottom of the page, where the music player panel is located. Video advertising is also found there.
Video format of the ad
The video format of the ad is available for viewing on regular and mobile versions of sites, in mobile applications of sites and for SmartTV applications. Currently, there are approximately 200 sites where advertising of this format is placed. The ability to add video to a Direct ad appeared back in December 2017.
Also of no small importance is the fact that Yandex has reached an agreement with the NTV television company, and now through the YAN it will be possible to buy video advertising, which will be broadcast on the ntv.ru website. According to statistics, every month NTV broadcasts on the Internet gather about 24 million viewers.
The innovation will allow small and medium businesses to show their advertising on federal TV channels. And the main advantage of such video advertising is that not all users will see it, but only those who match certain targeting settings.
In conclusion, I will say that at first the cost of transition for these types of advertising is expected to be low, this is due to the fact that the innovations will be used by a relatively small percentage of advertisers.