Engages with your sales team
Posted: Wed May 21, 2025 6:09 am
What Is Lead Generation?
Lead generation is the process of attracting and converting strangers into prospects who have shown interest in your product or service. A lead is anyone who:
Submits a contact form
Downloads a resource
Signs up for a trial
Why It Matters:
61% of marketers say generating traffic and overseas chinese in worldwide data leads is their top challenge (HubSpot)
Companies that nurture leads make 50% more sales at 33% lower cost (Forrester)
The Lead Generation Funnel
1. Top of Funnel (TOFU) - Awareness
Content: Blog posts, social media, podcasts
Goal: Capture contact information
Tools: SEO, paid ads, lead magnets
Lead generation is the process of attracting and converting strangers into prospects who have shown interest in your product or service. A lead is anyone who:
Submits a contact form
Downloads a resource
Signs up for a trial
Why It Matters:
61% of marketers say generating traffic and overseas chinese in worldwide data leads is their top challenge (HubSpot)
Companies that nurture leads make 50% more sales at 33% lower cost (Forrester)
The Lead Generation Funnel
1. Top of Funnel (TOFU) - Awareness
Content: Blog posts, social media, podcasts
Goal: Capture contact information
Tools: SEO, paid ads, lead magnets